diff --git a/packages/features/ee/workflows/api/scheduleSMSReminders.ts b/packages/features/ee/workflows/api/scheduleSMSReminders.ts
index 19f9d6fdaf..2319e9bff5 100644
--- a/packages/features/ee/workflows/api/scheduleSMSReminders.ts
+++ b/packages/features/ee/workflows/api/scheduleSMSReminders.ts
@@ -2,7 +2,7 @@
 import type { NextApiRequest, NextApiResponse } from "next";
 
 import dayjs from "@calcom/dayjs";
-import { bulkShortenLinks } from "@calcom/ee/workflows/lib/reminders/utils";
+import { getShortenLink } from "@calcom/ee/workflows/lib/reminders/utils";
 import { getCalEventResponses } from "@calcom/features/bookings/lib/getCalEventResponses";
 import { getBookerBaseUrl } from "@calcom/lib/getBookerUrl/server";
 import { defaultHandler } from "@calcom/lib/server";
@@ -127,8 +127,26 @@ async function handler(req: NextApiRequest, res: NextApiResponse) {
           rescheduleLink: `${bookerUrl}/reschedule/${reminder.booking.uid}` || "",
         };
 
-        const [{ shortLink: meetingUrl }, { shortLink: cancelLink }, { shortLink: rescheduleLink }] =
-          await bulkShortenLinks([urls.meetingUrl, urls.cancelLink, urls.rescheduleLink]);
+        const [meetingUrl, cancelLink, rescheduleLink] = await Promise.allSettled([
+          getShortenLink(urls.meetingUrl),
+          getShortenLink(urls.cancelLink),
+          getShortenLink(urls.rescheduleLink),
+        ]).then((results) => {
+          return results.map((result) => {
+            let finalResult = "";
+
+            if (result.status === "fulfilled") {
+              const v = result.value;
+              if (typeof v === "string") {
+                finalResult = v;
+              } else {
+                finalResult = v.shortLink;
+              }
+            }
+
+            return finalResult;
+          });
+        });
 
         const variables: VariablesType = {
           eventName: reminder.booking?.eventType?.title,
diff --git a/packages/features/ee/workflows/lib/reminders/smsReminderManager.ts b/packages/features/ee/workflows/lib/reminders/smsReminderManager.ts
index c288d64216..b2171e46c5 100644
--- a/packages/features/ee/workflows/lib/reminders/smsReminderManager.ts
+++ b/packages/features/ee/workflows/lib/reminders/smsReminderManager.ts
@@ -1,5 +1,5 @@
 import dayjs from "@calcom/dayjs";
-import { bulkShortenLinks } from "@calcom/ee/workflows/lib/reminders/utils";
+import { getShortenLink } from "@calcom/ee/workflows/lib/reminders/utils";
 import { SENDER_ID, WEBSITE_URL } from "@calcom/lib/constants";
 import logger from "@calcom/lib/logger";
 import type { TimeFormat } from "@calcom/lib/timeFormat";
@@ -153,8 +153,26 @@ export const scheduleSMSReminder = async (args: ScheduleTextReminderArgs) => {
       rescheduleLink: `${evt.bookerUrl ?? WEBSITE_URL}/reschedule/${evt.uid}`,
     };
 
-    const [{ shortLink: meetingUrl }, { shortLink: cancelLink }, { shortLink: rescheduleLink }] =
-      await bulkShortenLinks([urls.meetingUrl, urls.cancelLink, urls.rescheduleLink]);
+    const [meetingUrl, cancelLink, rescheduleLink] = await Promise.allSettled([
+      getShortenLink(urls.meetingUrl),
+      getShortenLink(urls.cancelLink),
+      getShortenLink(urls.rescheduleLink),
+    ]).then((results) => {
+      return results.map((result) => {
+        let finalResult = "";
+
+        if (result.status === "fulfilled") {
+          const v = result.value;
+          if (typeof v === "string") {
+            finalResult = v;
+          } else {
+            finalResult = v.shortLink;
+          }
+        }
+
+        return finalResult;
+      });
+    });
 
     const variables: VariablesType = {
       eventName: evt.title,
diff --git a/packages/features/ee/workflows/lib/reminders/utils.ts b/packages/features/ee/workflows/lib/reminders/utils.ts
index d60ea2c57a..c976d8d024 100644
--- a/packages/features/ee/workflows/lib/reminders/utils.ts
+++ b/packages/features/ee/workflows/lib/reminders/utils.ts
@@ -1,18 +1,14 @@
 import { dub } from "@calcom/features/auth/lib/dub";
 
-export const bulkShortenLinks = async (links: string[]) => {
-  const linksToShorten = links.filter((link) => link !== "");
-  const results = await dub.links.createMany(
-    linksToShorten.map((link) => ({ domain: "sms.cal.com", url: link }))
-  );
-
-  return links.map((link) => {
-    const createdLink = results.find((result) => result.url === link);
-    if (createdLink) {
-      return { shortLink: createdLink.shortLink };
-      // if invalid link, return the original link as it is
-    } else {
-      return { shortLink: link };
-    }
-  });
+export const getShortenLink = (link: string) => {
+  // don't hit dub with with empty string
+  if (!link.length) {
+    const pr: Promise<string> = new Promise((resolve) => resolve(link));
+    return pr;
+  } else {
+    return dub.links.create({
+      url: link,
+      domain: "sms.cal.com",
+    });
+  }
 };