diff --git a/.github/workflows/api-v1-production-build.yml b/.github/workflows/api-v1-production-build.yml
index 3fdd51d512..80a24ef801 100644
--- a/.github/workflows/api-v1-production-build.yml
+++ b/.github/workflows/api-v1-production-build.yml
@@ -65,7 +65,7 @@ jobs:
       - uses: ./.github/actions/yarn-install
       - uses: ./.github/actions/cache-db
       - name: Cache API v1 production build
-        uses: buildjet/cache@v3
+        uses: buildjet/cache@v4
         id: cache-api-v1-build
         env:
           cache-name: api-v1-build
diff --git a/.github/workflows/api-v2-production-build.yml b/.github/workflows/api-v2-production-build.yml
index da2f17c40a..28fe054a93 100644
--- a/.github/workflows/api-v2-production-build.yml
+++ b/.github/workflows/api-v2-production-build.yml
@@ -34,7 +34,7 @@ jobs:
       - uses: ./.github/actions/dangerous-git-checkout
       - uses: ./.github/actions/yarn-install
       - name: Cache API v2 production build
-        uses: buildjet/cache@v3
+        uses: buildjet/cache@v4
         id: cache-api-v2-build
         env:
           cache-name: api-v2-build
diff --git a/.github/workflows/nextjs-bundle-analysis.yml b/.github/workflows/nextjs-bundle-analysis.yml
index 823063321f..dc293e4501 100644
--- a/.github/workflows/nextjs-bundle-analysis.yml
+++ b/.github/workflows/nextjs-bundle-analysis.yml
@@ -45,13 +45,7 @@ env:
   TURBO_TEAM: ${{ secrets.TURBO_TEAM }}
 
 jobs:
-  build:
-    name: Production builds
-    if: ${{ github.event_name == 'push' }}
-    uses: ./.github/workflows/production-build-without-database.yml
-    secrets: inherit
   analyze:
-    needs: build
     if: always()
     runs-on: buildjet-2vcpu-ubuntu-2204
     steps:
diff --git a/.github/workflows/pr-review.yml b/.github/workflows/pr-review.yml
new file mode 100644
index 0000000000..d18a871ef8
--- /dev/null
+++ b/.github/workflows/pr-review.yml
@@ -0,0 +1,17 @@
+name: PR Reviewed
+
+on:
+  pull_request_review:
+    types: [submitted]
+
+jobs:
+  label-pr:
+    runs-on: ubuntu-latest
+
+    steps:
+      - name: Label PR as ready for E2E
+        if: github.event.review.state == 'approved'
+        uses: actions-ecosystem/action-add-labels@v1
+        with:
+          github_token: ${{ secrets.GITHUB_TOKEN }}
+          labels: 'ready-for-e2e'
diff --git a/.github/workflows/pr.yml b/.github/workflows/pr.yml
index e8099fae92..40b57091a3 100644
--- a/.github/workflows/pr.yml
+++ b/.github/workflows/pr.yml
@@ -2,6 +2,7 @@ name: PR Update
 
 on:
   pull_request_target:
+    types: [opened, synchronize, reopened, labeled]
     branches:
       - main
   workflow_dispatch:
@@ -27,37 +28,149 @@ jobs:
           filters: |
             has-files-requiring-all-checks:
               - "!(**.md|.github/CODEOWNERS)"
+
+  check-label:
+    runs-on: buildjet-2vcpu-ubuntu-2204
+    name: Check for E2E label
+    outputs:
+      run-e2e: ${{ steps.check-if-pr-has-label.outputs.run-e2e == 'true' && (github.event_name != 'labeled' || (github.event_name == 'labeled' && github.event.label.name == 'ready-for-e2e')) }}
+      run-jobs: ${{ github.event_name != 'labeled' }}
+    steps:
+      - name: Get PR from branch name
+        id: check-if-pr-has-label
+        uses: actions/github-script@v7
+        with:
+          script: |
+            let pr;
+            if (github.event && github.event.pull_request) {
+              const response = await github.rest.pulls.get({
+                owner: github.context.repo.owner,
+                repo: github.context.repo.repo,
+                pull_number: github.event.pull_request.number
+              });
+
+              pr = response.data;
+            } else {
+              const ref = '${{ github.ref }}';
+              const branch = ref.replace('refs/heads/', '');
+              console.log(ref);
+              console.log(branch);
+              const response = await github.rest.pulls.list({
+                owner: context.repo.owner,
+                repo: context.repo.repo,
+                state: 'open',
+                head: `${context.repo.owner}:${branch}`
+              });
+
+              if (response.data.length > 0) {
+                pr = response.data[0];
+              } else {
+                core.setOutput('run-e2e', false);
+                console.log('No PR found matching the branch');
+              }
+            }
+
+            if (!pr) {
+              console.log('No PR found');
+              return;
+            }
+
+            const labels = pr.labels.map(label => label.name);
+            console.log('PR #', pr.number);
+            if (labels.includes('ready-for-e2e')) {
+              core.setOutput('run-e2e', true);
+              console.log('Found the label');
+            } else {
+              core.setOutput('run-e2e', false);
+              console.log('Did not find the label');
+            }
+
   type-check:
     name: Type check
-    needs: [changes]
-    if: ${{ needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    needs: [changes, check-label]
+    if: ${{ needs.check-label.outputs.run-jobs == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
     uses: ./.github/workflows/check-types.yml
     secrets: inherit
 
   lint:
     name: Linters
-    needs: [changes]
-    if: ${{ needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    needs: [changes, check-label]
+    if: ${{ needs.check-label.outputs.run-jobs == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
     uses: ./.github/workflows/lint.yml
     secrets: inherit
 
   unit-test:
     name: Tests
-    needs: [changes]
-    if: ${{ needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    needs: [changes, check-label]
+    if: ${{ needs.check-label.outputs.run-jobs == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
     uses: ./.github/workflows/unit-tests.yml
     secrets: inherit
 
   integration-test:
     name: Tests
-    needs: [changes]
-    if: ${{ needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    needs: [changes, check-label]
+    if: ${{ needs.check-label.outputs.run-jobs == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
     uses: ./.github/workflows/integration-tests.yml
     secrets: inherit
 
+  build-api-v1:
+    name: Production builds
+    needs: [changes, check-label]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    uses: ./.github/workflows/api-v1-production-build.yml
+    secrets: inherit
+
+  build-api-v2:
+    name: Production builds
+    needs: [changes, check-label]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    uses: ./.github/workflows/api-v2-production-build.yml
+    secrets: inherit
+
+  build:
+    name: Production builds
+    needs: [changes, check-label]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    uses: ./.github/workflows/production-build-without-database.yml
+    secrets: inherit
+
+  e2e:
+    name: Tests
+    needs: [changes, check-label, build]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    uses: ./.github/workflows/e2e.yml
+    secrets: inherit
+
+  e2e-app-store:
+    name: Tests
+    needs: [changes, check-label, build]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    uses: ./.github/workflows/e2e-app-store.yml
+    secrets: inherit
+
+  e2e-embed:
+    name: Tests
+    needs: [changes, check-label, build]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    uses: ./.github/workflows/e2e-embed.yml
+    secrets: inherit
+
+  e2e-embed-react:
+    name: Tests
+    needs: [changes, check-label, build]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' && needs.changes.outputs.has-files-requiring-all-checks == 'true' }}
+    uses: ./.github/workflows/e2e-embed-react.yml
+    secrets: inherit
+
+  analyze:
+    name: Analyze Build
+    needs: [build]
+    uses: ./.github/workflows/nextjs-bundle-analysis.yml
+    secrets: inherit
+
   required:
-    needs: [changes, lint, type-check, unit-test, integration-test]
-    if: always()
+    needs: [changes, lint, type-check, unit-test, integration-test, check-label, build, build-api-v1, build-api-v2, e2e, e2e-embed, e2e-embed-react, e2e-app-store]
+    if: ${{ needs.check-label.outputs.run-e2e == 'true' }}
     runs-on: buildjet-2vcpu-ubuntu-2204
     steps:
       - name: fail if conditional jobs failed