diff --git a/packages/features/ee/event-tracking/lib/posthog/provider.tsx b/packages/features/ee/event-tracking/lib/posthog/provider.tsx
index c4277138af..2cb6e29c8f 100644
--- a/packages/features/ee/event-tracking/lib/posthog/provider.tsx
+++ b/packages/features/ee/event-tracking/lib/posthog/provider.tsx
@@ -2,17 +2,25 @@
 
 import posthog from "posthog-js";
 import { PostHogProvider } from "posthog-js/react";
-import { useEffect } from "react";
+import { useEffect, useRef } from "react";
 
 function Provider({ children }: { children: React.ReactNode }) {
+  const initializeOnce = useRef(false);
+
   useEffect(() => {
-    if (!process.env.NEXT_PUBLIC_POSTHOG_KEY) return;
+    if (!process.env.NEXT_PUBLIC_POSTHOG_KEY || initializeOnce.current) return;
+
+    initializeOnce.current = true;
+
     posthog.init(process.env.NEXT_PUBLIC_POSTHOG_KEY, {
       api_host: process.env.NEXT_PUBLIC_POSTHOG_HOST || "https://us.i.posthog.com",
       autocapture: false,
       persistence: "memory",
-      request_batching: false,
-      // Enable debug mode in development
+      request_batching: true,
+      capture_pageview: false,
+      capture_pageleave: false,
+      disable_session_recording: true,
+      advanced_disable_decide: true,
       loaded: (posthog) => {
         if (process.env.NODE_ENV === "development") posthog.debug();
       },
diff --git a/packages/features/ee/event-tracking/lib/posthog/userPostHog.tsx b/packages/features/ee/event-tracking/lib/posthog/userPostHog.tsx
index 4722c790dc..ab9111d0d3 100644
--- a/packages/features/ee/event-tracking/lib/posthog/userPostHog.tsx
+++ b/packages/features/ee/event-tracking/lib/posthog/userPostHog.tsx
@@ -1,6 +1,7 @@
 // eslint-disable-next-line no-restricted-imports
-import { noop } from "lodash";
+import type { PostHog } from "posthog-js";
 import { usePostHog as usePostHogLib } from "posthog-js/react";
+import { useEffect, useRef } from "react";
 import { z } from "zod";
 
 import dayjs from "@calcom/dayjs";
@@ -8,26 +9,31 @@ import { WEBSITE_URL } from "@calcom/lib/constants";
 import { useHasTeamPlan, useHasPaidPlan } from "@calcom/lib/hooks/useHasPaidPlan";
 import { trpc } from "@calcom/trpc/react";
 
-// eslint-disable-next-line turbo/no-undeclared-env-vars
 export const isPostHogEnabled = z.string().min(1).safeParse(process.env.NEXT_PUBLIC_POSTHOG_KEY).success;
 
-type PostHogHook = {
+// Define the return type for our hook
+type PostHogMethods = {
   capture: (event: string, properties?: Record<string, any>) => void;
-  identify: (distinctId: string, properties?: Record<string, any>) => void;
+  identify: (distinctId?: string, properties?: Record<string, any>) => void;
   reset: () => void;
 };
 
-const usePostHogHook: () => PostHogHook = isPostHogEnabled
+// Internal hook type that includes the methods we need
+type InternalPostHogHook = Pick<PostHog, "identify" | "capture" | "reset" | "register" | "get_distinct_id">;
+
+const usePostHogHook: () => InternalPostHogHook = isPostHogEnabled
   ? usePostHogLib
   : () => ({
-      identify: noop,
-      capture: noop,
-      reset: noop,
+      identify: () => undefined,
+      capture: () => undefined,
+      reset: () => undefined,
+      register: () => undefined,
+      get_distinct_id: () => "",
     });
 
-const usePostHog = () => {
+const usePostHog = (): PostHogMethods => {
   const posthog = usePostHogHook();
-  const { data } = trpc.viewer.me.useQuery();
+  const { data: userData } = trpc.viewer.me.useQuery();
   const { data: statsData } = trpc.viewer.myStats.useQuery(undefined, {
     trpc: {
       context: {
@@ -37,37 +43,67 @@ const usePostHog = () => {
   });
   const { hasPaidPlan } = useHasPaidPlan();
   const { hasTeamPlan } = useHasTeamPlan();
+  const lastPropertiesString = useRef<string | null>(null);
 
-  const identify = async () => {
-    if (!data || !statsData) return;
+  useEffect(() => {
+    if (!userData || !statsData) return;
 
-    posthog.identify(String(data.id), {
-      distinctId: String(data.id),
-      ...(data && data?.name && { name: data.name }),
-      ...(data && data?.email && { email: data.email }),
-      created_at: String(dayjs(data?.createdDate).unix()),
-      //keys should be snake cased
-      user_name: data?.username,
-      link: `${WEBSITE_URL}/${data?.username}`,
-      identity_provider: data?.identityProvider,
-      timezone: data?.timeZone,
-      locale: data?.locale,
+    const properties = {
+      name: userData.name,
+      email: userData.email,
+      created_at: String(dayjs(userData.createdDate).unix()),
+      user_name: userData.username,
+      link: `${WEBSITE_URL}/${userData.username}`,
+      identity_provider: userData.identityProvider,
+      timezone: userData.timeZone,
+      locale: userData.locale,
       has_paid_plan: hasPaidPlan,
       has_team_plan: hasTeamPlan,
-      metadata: data?.metadata,
-      completed_onboarding: data?.completedOnboarding,
+      completed_onboarding: userData.completedOnboarding,
+      has_orgs_plan: !!userData.organizationId,
+      organization: userData.organization?.slug,
+      is_premium: userData.isPremium,
       sum_of_bookings: statsData?.sumOfBookings,
       sum_of_calendars: statsData?.sumOfCalendars,
       sum_of_teams: statsData?.sumOfTeams,
-      has_orgs_plan: !!data?.organizationId,
-      organization: data?.organization?.slug,
       sum_of_event_types: statsData?.sumOfEventTypes,
       sum_of_team_event_types: statsData?.sumOfTeamEventTypes,
-      is_premium: data?.isPremium,
-    });
-  };
+    };
 
-  return { identify, capture: posthog.capture, reset: posthog.reset };
+    // Clean properties
+    const cleanProperties = Object.fromEntries(Object.entries(properties).filter(([_, v]) => v != null));
+
+    // Create a string representation of the properties for comparison
+    const propertiesString = JSON.stringify(cleanProperties);
+
+    // Only set properties if they've changed
+    if (propertiesString !== lastPropertiesString.current) {
+      lastPropertiesString.current = propertiesString;
+      // Use register instead of identify to avoid duplicate calls
+      posthog.register(cleanProperties);
+      // Only identify once
+      if (!posthog.get_distinct_id()) {
+        posthog.identify(String(userData.id));
+      }
+    }
+  }, [userData, statsData, hasPaidPlan, hasTeamPlan, posthog]);
+
+  return {
+    capture: (event: string, properties?: Record<string, any>) => {
+      if (posthog.get_distinct_id()) {
+        posthog.capture(event, properties);
+      }
+    },
+    identify: (distinctId?: string, properties?: Record<string, any>) => {
+      if (distinctId) {
+        posthog.identify(distinctId, properties);
+      }
+    },
+    reset: () => {
+      lastPropertiesString.current = null;
+      posthog.reset();
+    },
+  };
 };
 
 export default usePostHog;