diff --git a/apps/web/public/static/locales/en/common.json b/apps/web/public/static/locales/en/common.json
index a89e2df6d0..ebbcce9665 100644
--- a/apps/web/public/static/locales/en/common.json
+++ b/apps/web/public/static/locales/en/common.json
@@ -2798,6 +2798,7 @@
   "routing_form_insights_booking_status": "Booking Status",
   "routing_form_insights_booking_at": "Booking At",
   "routing_form_insights_submitted_at": "Submitted At",
+  "routing_form_insights_assignment_reason":"Assignment Reason",
   "access_denied": "Access Denied",
   "salesforce_route_to_owner": "Contact owner will be the Round Robin host if available",
   "salesforce_do_not_route_to_owner": "Contact owner will not be forced (can still be host if it matches the attributes and Round Robin criteria)",
diff --git a/packages/features/insights/components/RoutingFormResponsesTable.tsx b/packages/features/insights/components/RoutingFormResponsesTable.tsx
index 532b31ae56..f7a37549d0 100644
--- a/packages/features/insights/components/RoutingFormResponsesTable.tsx
+++ b/packages/features/insights/components/RoutingFormResponsesTable.tsx
@@ -374,6 +374,19 @@ export function RoutingFormResponsesTable({
           </div>
         ),
       }),
+      columnHelper.accessor("routedToBooking", {
+        id: "assignmentReason",
+        header: t("routing_form_insights_assignment_reason"),
+        size: 250,
+        cell: (info) => {
+          const assignmentReason = info.getValue()?.assignmentReason;
+          return (
+            <div className="max-w-[250px]">
+              {assignmentReason && assignmentReason.length > 0 ? assignmentReason[0].reasonString : ""}
+            </div>
+          );
+        },
+      }),
       columnHelper.accessor("createdAt", {
         id: "submittedAt",
         header: t("routing_form_insights_submitted_at"),
diff --git a/packages/features/insights/server/routing-events.ts b/packages/features/insights/server/routing-events.ts
index c6089edbc0..1ec964ea90 100644
--- a/packages/features/insights/server/routing-events.ts
+++ b/packages/features/insights/server/routing-events.ts
@@ -247,6 +247,9 @@ class RoutingEventsInsights {
             user: {
               select: { id: true, name: true, email: true, avatarUrl: true },
             },
+            assignmentReason: {
+              select: { reasonString: true },
+            },
           },
         },
         createdAt: true,
@@ -584,6 +587,11 @@ class RoutingEventsInsights {
                 email: true,
               },
             },
+            assignmentReason: {
+              select: {
+                reasonString: true,
+              },
+            },
           },
         },
       },
@@ -612,6 +620,7 @@ class RoutingEventsInsights {
         "Attendee Name": response.routedToBooking?.attendees[0]?.name || "",
         "Attendee Email": response.routedToBooking?.attendees[0]?.email || "",
         "Attendee Timezone": response.routedToBooking?.attendees[0]?.timeZone || "",
+        "Assignment Reason": response.routedToBooking?.assignmentReason[0].reasonString || "",
         "Routed To Name": response.routedToBooking?.user?.name || "",
         "Routed To Email": response.routedToBooking?.user?.email || "",
       };