diff --git a/packages/app-store/BookingPageTagManager.tsx b/packages/app-store/BookingPageTagManager.tsx
index 3fc9940efe..e2eb311726 100644
--- a/packages/app-store/BookingPageTagManager.tsx
+++ b/packages/app-store/BookingPageTagManager.tsx
@@ -1,35 +1,40 @@
 import Script from "next/script";
 
 import { getEventTypeAppData } from "@calcom/app-store/utils";
+import { trackingApps } from "./eventTypeAnalytics";
 
-// TODO: Maintain it from config.json maybe
-const trackingApps: Record<string, Record<string, unknown>> = {
-  fathom: {
-    src: "https://cdn.usefathom.com/script.js",
-    "data-site": "{TRACKING_ID}",
-  },
-};
+export type AppScript = {attrs?: Record<string, string>} & ({src: undefined, content?: string} | {src?: string, content:undefined})
 
 export default function BookingPageTagManager({
   eventType,
 }: {
   eventType: Parameters<typeof getEventTypeAppData>[0];
 }) {
+
+  
   return (
     <>
       {Object.entries(trackingApps).map(([appId, scriptConfig]) => {
-        const trackingId = getEventTypeAppData(eventType, "fathom")?.trackingId;
+        const trackingId = getEventTypeAppData(eventType, appId as keyof typeof trackingApps)?.trackingId;
         if (!trackingId) {
           return null;
         }
-        const parsedScriptConfig: Record<string, unknown> = {};
-        Object.entries(scriptConfig).forEach(([name, value]) => {
-          if (typeof value === "string") {
-            value = value.replace("{TRACKING_ID}", trackingId);
-          }
-          parsedScriptConfig[name] = value;
-        });
-        return <Script key={appId} {...parsedScriptConfig} defer />;
+        const parseValue = <T extends string|undefined, >(val: T ):T => val ? val.replace(/\{TRACKING_ID\}/g, trackingId) as T : val
+        
+        return scriptConfig.scripts.map((script, index)=>{
+          const parsedAttributes: NonNullable<AppScript["attrs"]> = {};
+          const attrs = script.attrs || {};
+          Object.entries(attrs).forEach(([name, value]) => {
+            if (typeof value === "string") {
+              value = parseValue(value)
+            }
+            parsedAttributes[name] = value;
+          });
+          
+          return <Script src={parseValue(script.src)} key={`${appId}-${index}`} {...{dangerouslySetInnerHTML:{
+            __html: parseValue(script.content) || ""
+          }, ...parsedAttributes}} defer />;
+        })
       })}
     </>
   );
diff --git a/packages/app-store/apps.browser.generated.tsx b/packages/app-store/apps.browser.generated.tsx
index ea3bf0d08e..7ec7d55074 100644
--- a/packages/app-store/apps.browser.generated.tsx
+++ b/packages/app-store/apps.browser.generated.tsx
@@ -34,6 +34,7 @@ export const AppSettingsComponentsMap = {
 };
 export const EventTypeAddonMap = {
   fathom: dynamic(() => import("./fathom/extensions/EventTypeAppCard")),
+  ga4: dynamic(() => import("./ga4/extensions/EventTypeAppCard")),
   giphy: dynamic(() => import("./giphy/extensions/EventTypeAppCard")),
   qr_code: dynamic(() => import("./qr_code/extensions/EventTypeAppCard")),
   rainbow: dynamic(() => import("./rainbow/extensions/EventTypeAppCard")),
diff --git a/packages/app-store/apps.metadata.generated.ts b/packages/app-store/apps.metadata.generated.ts
index 2068d0210d..d57470b56b 100644
--- a/packages/app-store/apps.metadata.generated.ts
+++ b/packages/app-store/apps.metadata.generated.ts
@@ -13,6 +13,7 @@ import { metadata as exchange2013calendar_meta } from "./exchange2013calendar/_m
 import { metadata as exchange2016calendar_meta } from "./exchange2016calendar/_metadata";
 import { metadata as exchangecalendar_meta } from "./exchangecalendar/_metadata";
 import { metadata as fathom_meta } from "./fathom/_metadata";
+import { metadata as ga4_meta } from "./ga4/_metadata";
 import { metadata as giphy_meta } from "./giphy/_metadata";
 import { metadata as googlecalendar_meta } from "./googlecalendar/_metadata";
 import { metadata as googlevideo_meta } from "./googlevideo/_metadata";
@@ -52,6 +53,7 @@ export const appStoreMetadata = {
   exchange2016calendar: exchange2016calendar_meta,
   exchangecalendar: exchangecalendar_meta,
   fathom: fathom_meta,
+  ga4: ga4_meta,
   giphy: giphy_meta,
   googlecalendar: googlecalendar_meta,
   googlevideo: googlevideo_meta,
diff --git a/packages/app-store/apps.schemas.generated.ts b/packages/app-store/apps.schemas.generated.ts
index 87aa18b16c..83a4131d47 100644
--- a/packages/app-store/apps.schemas.generated.ts
+++ b/packages/app-store/apps.schemas.generated.ts
@@ -4,6 +4,7 @@
 **/
 import { appDataSchema as routing_forms_schema } from "./ee/routing-forms/zod";
 import { appDataSchema as fathom_schema } from "./fathom/zod";
+import { appDataSchema as ga4_schema } from "./ga4/zod";
 import { appDataSchema as giphy_schema } from "./giphy/zod";
 import { appDataSchema as qr_code_schema } from "./qr_code/zod";
 import { appDataSchema as rainbow_schema } from "./rainbow/zod";
@@ -12,6 +13,7 @@ import { appDataSchema as stripepayment_schema } from "./stripepayment/zod";
 export const appDataSchemas = {
   "routing-forms": routing_forms_schema,
   fathom: fathom_schema,
+  ga4: ga4_schema,
   giphy: giphy_schema,
   qr_code: qr_code_schema,
   rainbow: rainbow_schema,
diff --git a/packages/app-store/apps.server.generated.ts b/packages/app-store/apps.server.generated.ts
index 6f26fcc999..ea0bac4e2a 100644
--- a/packages/app-store/apps.server.generated.ts
+++ b/packages/app-store/apps.server.generated.ts
@@ -13,6 +13,7 @@ export const apiHandlers = {
   exchange2016calendar: import("./exchange2016calendar/api"),
   exchangecalendar: import("./exchangecalendar/api"),
   fathom: import("./fathom/api"),
+  ga4: import("./ga4/api"),
   giphy: import("./giphy/api"),
   googlecalendar: import("./googlecalendar/api"),
   hubspotothercalendar: import("./hubspotothercalendar/api"),
diff --git a/packages/app-store/eventTypeAnalytics.ts b/packages/app-store/eventTypeAnalytics.ts
new file mode 100644
index 0000000000..d76be86d8e
--- /dev/null
+++ b/packages/app-store/eventTypeAnalytics.ts
@@ -0,0 +1,42 @@
+import { AppScript } from "./BookingPageTagManager";
+import { appDataSchemas } from "./apps.schemas.generated";
+
+// TODO: This config might be imported from {APP}/eventTypeAnalytics.ts.
+export const trackingApps: Partial<
+  Record<
+    keyof typeof appDataSchemas,
+    {
+      scripts: AppScript[];
+    }
+  >
+> = {
+  fathom: {
+    scripts: [
+      {
+        src: "https://cdn.usefathom.com/script.js",
+        content: undefined,
+        attrs: {
+          "data-site": "{TRACKING_ID}",
+        },
+      },
+    ],
+  },
+  ga4: {
+    scripts: [
+      {
+        src: "https://www.googletagmanager.com/gtag/js?id={TRACKING_ID}",
+        content: undefined,
+        attrs: {},
+      },
+      {
+        src: undefined,
+        content: `
+        window.dataLayer = window.dataLayer || [];
+        function gtag(){dataLayer.push(arguments);}
+        gtag('js', new Date());
+        gtag('config', '{TRACKING_ID}');
+      `,
+      },
+    ],
+  },
+};
diff --git a/packages/app-store/fathom/extensions/EventTypeAppCard.tsx b/packages/app-store/fathom/extensions/EventTypeAppCard.tsx
index 8e7dfbf7c6..f46ed5f8e4 100644
--- a/packages/app-store/fathom/extensions/EventTypeAppCard.tsx
+++ b/packages/app-store/fathom/extensions/EventTypeAppCard.tsx
@@ -3,12 +3,11 @@ import { useState } from "react";
 import { useAppContextWithSchema } from "@calcom/app-store/EventTypeAppContext";
 import AppCard from "@calcom/app-store/_components/AppCard";
 import type { EventTypeAppCardComponent } from "@calcom/app-store/types";
-import { Icon } from "@calcom/ui";
-import { Input, TextField } from "@calcom/ui/v2";
+import { TextField } from "@calcom/ui/v2";
 
 import { appDataSchema } from "../zod";
 
-const EventTypeAppCard: EventTypeAppCardComponent = function EventTypeAppCard({ eventType, app }) {
+const EventTypeAppCard: EventTypeAppCardComponent = function EventTypeAppCard({ app }) {
   const [getAppData, setAppData] = useAppContextWithSchema<typeof appDataSchema>();
   const trackingId = getAppData("trackingId");
   const [enabled, setEnabled] = useState(getAppData("enabled"));
diff --git a/packages/app-store/ga4/README.mdx b/packages/app-store/ga4/README.mdx
new file mode 100644
index 0000000000..e4193154a3
--- /dev/null
+++ b/packages/app-store/ga4/README.mdx
@@ -0,0 +1,14 @@
+---
+description: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
+items:
+  - /api/app-store/ga4/1.jpeg
+  - /api/app-store/ga4/2.jpeg
+  - /api/app-store/ga4/3.jpeg
+  - /api/app-store/ga4/4.jpeg
+  - /api/app-store/ga4/5.jpeg
+---
+
+<Slider items={items} />
+
+{description}
+
diff --git a/packages/app-store/ga4/_metadata.ts b/packages/app-store/ga4/_metadata.ts
new file mode 100644
index 0000000000..9c7f2aa320
--- /dev/null
+++ b/packages/app-store/ga4/_metadata.ts
@@ -0,0 +1,10 @@
+import type { AppMeta } from "@calcom/types/App";
+
+import config from "./config.json";
+
+export const metadata = {
+  category: "other",
+  ...config,
+} as AppMeta;
+
+export default metadata;
diff --git a/packages/app-store/ga4/api/add.ts b/packages/app-store/ga4/api/add.ts
new file mode 100644
index 0000000000..45c6741f36
--- /dev/null
+++ b/packages/app-store/ga4/api/add.ts
@@ -0,0 +1,17 @@
+import { AppDeclarativeHandler } from "@calcom/types/AppHandler";
+
+import { createDefaultInstallation } from "../../_utils/installation";
+import appConfig from "../config.json";
+
+const handler: AppDeclarativeHandler = {
+  // Instead of passing appType and slug from here, api/integrations/[..args] should be able to derive and pass these directly to createCredential
+  appType: appConfig.type,
+  variant: appConfig.variant,
+  slug: appConfig.slug,
+  supportsMultipleInstalls: false,
+  handlerType: "add",
+  createCredential: ({ appType, user, slug }) =>
+    createDefaultInstallation({ appType, userId: user.id, slug, key: {} }),
+};
+
+export default handler;
diff --git a/packages/app-store/ga4/api/index.ts b/packages/app-store/ga4/api/index.ts
new file mode 100644
index 0000000000..4c0d2ead01
--- /dev/null
+++ b/packages/app-store/ga4/api/index.ts
@@ -0,0 +1 @@
+export { default as add } from "./add";
diff --git a/packages/app-store/ga4/components/.gitkeep b/packages/app-store/ga4/components/.gitkeep
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/packages/app-store/ga4/config.json b/packages/app-store/ga4/config.json
new file mode 100644
index 0000000000..5f8b4d3146
--- /dev/null
+++ b/packages/app-store/ga4/config.json
@@ -0,0 +1,16 @@
+{
+  "/*": "Don't modify slug - If required, do it using cli edit command",
+  "name": "Google Analytics",
+  "slug": "ga4",
+  "type": "ga4_analytics",
+  "imageSrc": "/api/app-store/ga4/icon.svg",
+  "logo": "/api/app-store/ga4/icon.svg",
+  "url": "https://marketingplatform.google.com",
+  "variant": "analytics",
+  "categories": ["analytics"],
+  "publisher": "Cal.com, Inc.",
+  "email": "support@cal.com",
+  "description": "Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.",
+  "extendsFeature": "EventType",
+  "__createdUsingCli": true
+}
diff --git a/packages/app-store/ga4/extensions/EventTypeAppCard.tsx b/packages/app-store/ga4/extensions/EventTypeAppCard.tsx
new file mode 100644
index 0000000000..f46ed5f8e4
--- /dev/null
+++ b/packages/app-store/ga4/extensions/EventTypeAppCard.tsx
@@ -0,0 +1,38 @@
+import { useState } from "react";
+
+import { useAppContextWithSchema } from "@calcom/app-store/EventTypeAppContext";
+import AppCard from "@calcom/app-store/_components/AppCard";
+import type { EventTypeAppCardComponent } from "@calcom/app-store/types";
+import { TextField } from "@calcom/ui/v2";
+
+import { appDataSchema } from "../zod";
+
+const EventTypeAppCard: EventTypeAppCardComponent = function EventTypeAppCard({ app }) {
+  const [getAppData, setAppData] = useAppContextWithSchema<typeof appDataSchema>();
+  const trackingId = getAppData("trackingId");
+  const [enabled, setEnabled] = useState(getAppData("enabled"));
+
+  return (
+    <AppCard
+      setAppData={setAppData}
+      app={app}
+      switchOnClick={(e) => {
+        if (!e) {
+          setEnabled(false);
+        } else {
+          setEnabled(true);
+        }
+      }}
+      switchChecked={enabled}>
+      <TextField
+        name="Tracking ID"
+        value={trackingId}
+        onChange={(e) => {
+          setAppData("trackingId", e.target.value);
+        }}
+      />
+    </AppCard>
+  );
+};
+
+export default EventTypeAppCard;
diff --git a/packages/app-store/ga4/index.ts b/packages/app-store/ga4/index.ts
new file mode 100644
index 0000000000..5d372ceda3
--- /dev/null
+++ b/packages/app-store/ga4/index.ts
@@ -0,0 +1,2 @@
+export * as api from "./api";
+export { metadata } from "./_metadata";
diff --git a/packages/app-store/ga4/package.json b/packages/app-store/ga4/package.json
new file mode 100644
index 0000000000..c73f649bac
--- /dev/null
+++ b/packages/app-store/ga4/package.json
@@ -0,0 +1,14 @@
+{
+  "$schema": "https://json.schemastore.org/package.json",
+  "private": true,
+  "name": "@calcom/ga4",
+  "version": "0.0.0",
+  "main": "./index.ts",
+  "description": "Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.",
+  "dependencies": {
+    "@calcom/lib": "*"
+  },
+  "devDependencies": {
+    "@calcom/types": "*"
+  }
+}
diff --git a/packages/app-store/ga4/static/1.jpeg b/packages/app-store/ga4/static/1.jpeg
new file mode 100644
index 0000000000..9923d5a272
Binary files /dev/null and b/packages/app-store/ga4/static/1.jpeg differ
diff --git a/packages/app-store/ga4/static/2.jpeg b/packages/app-store/ga4/static/2.jpeg
new file mode 100644
index 0000000000..d357cb637f
Binary files /dev/null and b/packages/app-store/ga4/static/2.jpeg differ
diff --git a/packages/app-store/ga4/static/3.jpeg b/packages/app-store/ga4/static/3.jpeg
new file mode 100644
index 0000000000..b6c0a2adc1
Binary files /dev/null and b/packages/app-store/ga4/static/3.jpeg differ
diff --git a/packages/app-store/ga4/static/4.jpeg b/packages/app-store/ga4/static/4.jpeg
new file mode 100644
index 0000000000..a99fc42ade
Binary files /dev/null and b/packages/app-store/ga4/static/4.jpeg differ
diff --git a/packages/app-store/ga4/static/5.jpeg b/packages/app-store/ga4/static/5.jpeg
new file mode 100644
index 0000000000..903815feeb
Binary files /dev/null and b/packages/app-store/ga4/static/5.jpeg differ
diff --git a/packages/app-store/ga4/static/icon.svg b/packages/app-store/ga4/static/icon.svg
new file mode 100644
index 0000000000..51bd1ab749
--- /dev/null
+++ b/packages/app-store/ga4/static/icon.svg
@@ -0,0 +1,35 @@
+<svg width="100" height="100" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg">
+<g clip-path="url(#clip0_1_8)">
+<path d="M91.9072 0H73.6981C69.2937 0 65.6782 3.61842 65.6782 8.02632V31.5789H39.3177C35.0448 31.5789 31.5608 35.0658 31.5608 39.4079V65.7895H7.82976C3.49113 65.7895 0.00708008 69.2763 0.00708008 73.6184V92.0395C0.00708008 96.3816 3.49113 99.8684 7.82976 100H91.9729C96.3773 100 99.9928 96.3816 99.9928 91.9737V8.02632C99.9271 3.61842 96.3115 0 91.9072 0Z" fill="url(#paint0_linear_1_8)"/>
+<path d="M91.9072 0H73.6981C69.2937 0 65.6782 3.61842 65.6782 8.02632V31.5789H39.3177C35.0448 31.5789 31.5608 35.0658 31.5608 39.4079V65.7895H7.82976C3.49113 65.7895 0.00708008 69.2763 0.00708008 73.6184V92.0395C0.00708008 96.3816 3.49113 99.8684 7.82976 100H91.9729C96.3773 100 99.9928 96.3816 99.9928 91.9737V8.02632C99.9271 3.61842 96.3115 0 91.9072 0Z" fill="url(#paint1_linear_1_8)"/>
+<path d="M91.9072 0H73.8296C69.4252 0 65.8097 3.61842 65.8097 8.02632V100H91.9072C96.3116 100 99.9271 96.3816 99.9271 91.9737V8.02632C99.9271 3.61842 96.3116 0 91.9072 0Z" fill="#F57C00"/>
+<path d="M31.5608 39.4736V65.7894H7.8955C3.55687 65.7894 0.00708008 69.342 0.00708008 73.6841V92.1052C0.00708008 96.4473 3.55687 99.9999 7.8955 99.9999H65.7439V31.5789H39.4492C35.1106 31.5789 31.5608 35.1315 31.5608 39.4736Z" fill="#FFC107"/>
+<path d="M65.744 31.579V100H91.8415C96.2459 100 99.8614 96.3816 99.8614 91.9737V65.7895L65.744 31.579Z" fill="url(#paint2_linear_1_8)"/>
+<path opacity="0.2" d="M39.4492 32.2369H65.7439V31.579H39.4492C35.1106 31.579 31.5608 35.1316 31.5608 39.4737V40.1316C31.5608 35.7895 35.1106 32.2369 39.4492 32.2369Z" fill="white"/>
+<path opacity="0.2" d="M7.8955 66.4473H31.5608V65.7894H7.8955C3.55687 65.7894 0.00708008 69.3421 0.00708008 73.6842V74.3421C0.00708008 70 3.55687 66.4473 7.8955 66.4473Z" fill="white"/>
+<path opacity="0.2" d="M91.9072 0H73.8296C69.4252 0 65.8097 3.61842 65.8097 8.02631V8.68421C65.8097 4.27632 69.4252 0.657895 73.8296 0.657895H91.9072C96.3116 0.657895 99.9271 4.27632 99.9271 8.68421V8.02631C99.9271 3.61842 96.3116 0 91.9072 0Z" fill="white"/>
+<path opacity="0.2" d="M91.9072 99.3421H7.8955C3.55687 99.3421 0.00708008 95.7895 0.00708008 91.4474V92.1053C0.00708008 96.4474 3.55687 100 7.8955 100H91.8414C96.2458 100 99.8613 96.3816 99.8613 91.9737V91.3158C99.9271 95.7237 96.3115 99.3421 91.9072 99.3421V99.3421Z" fill="#BF360C"/>
+<path d="M91.9072 0H73.8296C69.4252 0 65.8097 3.61842 65.8097 8.02632V31.5789H39.5149C35.1763 31.5789 31.6265 35.1316 31.6265 39.4737V65.7895H7.8955C3.55687 65.7895 0.00708008 69.3421 0.00708008 73.6842V92.1053C0.00708008 96.4474 3.55687 100 7.8955 100H91.9072C96.3116 100 99.9271 96.3816 99.9271 91.9737V8.02632C99.9271 3.61842 96.3116 0 91.9072 0Z" fill="url(#paint3_linear_1_8)"/>
+</g>
+<defs>
+<linearGradient id="paint0_linear_1_8" x1="0.00708008" y1="50" x2="99.9928" y2="50" gradientUnits="userSpaceOnUse">
+<stop stop-color="white" stop-opacity="0.1"/>
+<stop offset="1" stop-color="white" stop-opacity="0"/>
+</linearGradient>
+<linearGradient id="paint1_linear_1_8" x1="0.00708008" y1="50" x2="99.9928" y2="50" gradientUnits="userSpaceOnUse">
+<stop stop-color="white" stop-opacity="0.1"/>
+<stop offset="1" stop-color="white" stop-opacity="0"/>
+</linearGradient>
+<linearGradient id="paint2_linear_1_8" x1="48.8168" y1="48.8487" x2="97.5733" y2="97.5663" gradientUnits="userSpaceOnUse">
+<stop stop-color="#BF360C" stop-opacity="0.2"/>
+<stop offset="1" stop-color="#BF360C" stop-opacity="0.02"/>
+</linearGradient>
+<linearGradient id="paint3_linear_1_8" x1="33.5125" y1="33.573" x2="98.2006" y2="98.2094" gradientUnits="userSpaceOnUse">
+<stop stop-color="white" stop-opacity="0.1"/>
+<stop offset="1" stop-color="white" stop-opacity="0"/>
+</linearGradient>
+<clipPath id="clip0_1_8">
+<rect width="100" height="100" fill="white"/>
+</clipPath>
+</defs>
+</svg>
diff --git a/packages/app-store/ga4/zod.ts b/packages/app-store/ga4/zod.ts
new file mode 100644
index 0000000000..0009ed8209
--- /dev/null
+++ b/packages/app-store/ga4/zod.ts
@@ -0,0 +1,9 @@
+import { z } from "zod";
+
+import { eventTypeAppCardZod } from "../eventTypeAppCardZod";
+
+export const appDataSchema = eventTypeAppCardZod.merge(
+  z.object({
+    trackingId: z.string(),
+  })
+);
diff --git a/packages/prisma/seed-app-store.config.json b/packages/prisma/seed-app-store.config.json
index f0aae7ec48..4b3878ec3e 100644
--- a/packages/prisma/seed-app-store.config.json
+++ b/packages/prisma/seed-app-store.config.json
@@ -84,6 +84,12 @@
     "slug": "fathom",
     "type": "fathom_analytics"
   },
+  {
+    "dirName": "ga4",
+    "categories": ["analytics"],
+    "slug": "ga4",
+    "type": "ga4_analytics"
+  },
   {
     "dirName": "pipedream",
     "categories": ["automation"],