diff --git a/apps/web/pages/signup.tsx b/apps/web/pages/signup.tsx
index 233a13cc05..60c6d8eb02 100644
--- a/apps/web/pages/signup.tsx
+++ b/apps/web/pages/signup.tsx
@@ -23,6 +23,7 @@ import {
   APP_NAME,
   URL_PROTOCOL_REGEX,
   IS_CALCOM,
+  IS_EUROPE,
   WEBAPP_URL,
   CLOUDFLARE_SITE_ID,
   WEBSITE_PRIVACY_POLICY_URL,
@@ -295,23 +296,27 @@ export default function Signup({
 
   return (
     <>
-      {IS_CALCOM && COOKIE_CONSENT && process.env.NEXT_PUBLIC_GTM_ID ? (
+      {IS_CALCOM && (!IS_EUROPE || COOKIE_CONSENT) ? (
         <>
-          <Script
-            id="gtm-init-script"
-            dangerouslySetInnerHTML={{
-              __html: `(function (w, d, s, l, i) {
+          {process.env.NEXT_PUBLIC_GTM_ID && (
+            <>
+              <Script
+                id="gtm-init-script"
+                dangerouslySetInnerHTML={{
+                  __html: `(function (w, d, s, l, i) {
                         w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' });
                         var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : '';
                         j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f);
                     })(window, document, 'script', 'dataLayer', '${process.env.NEXT_PUBLIC_GTM_ID}');`,
-            }}
-          />
-          <noscript
-            dangerouslySetInnerHTML={{
-              __html: `<iframe src="https://www.googletagmanager.com/ns.html?id=${process.env.NEXT_PUBLIC_GTM_ID}" height="0" width="0" style="display:none;visibility:hidden"></iframe>`,
-            }}
-          />
+                }}
+              />
+              <noscript
+                dangerouslySetInnerHTML={{
+                  __html: `<iframe src="https://www.googletagmanager.com/ns.html?id=${process.env.NEXT_PUBLIC_GTM_ID}" height="0" width="0" style="display:none;visibility:hidden"></iframe>`,
+                }}
+              />
+            </>
+          )}
           <DubAnalytics
             cookieOptions={{
               domain: isENVDev ? undefined : `.${new URL(WEBSITE_URL).hostname}`,
diff --git a/packages/lib/constants.ts b/packages/lib/constants.ts
index 35802b7ddb..1b0c40237c 100644
--- a/packages/lib/constants.ts
+++ b/packages/lib/constants.ts
@@ -1,3 +1,5 @@
+import dayjs from "@calcom/dayjs";
+
 const VERCEL_URL = process.env.NEXT_PUBLIC_VERCEL_URL ? `https://${process.env.NEXT_PUBLIC_VERCEL_URL}` : "";
 const RAILWAY_STATIC_URL = process.env.RAILWAY_STATIC_URL ? `https://${process.env.RAILWAY_STATIC_URL}` : "";
 const HEROKU_URL = process.env.HEROKU_APP_NAME ? `https://${process.env.HEROKU_APP_NAME}.herokuapp.com` : "";
@@ -61,6 +63,8 @@ export const TRIAL_LIMIT_DAYS = 14;
 
 export const HOSTED_CAL_FEATURES = process.env.NEXT_PUBLIC_HOSTED_CAL_FEATURES || !IS_SELF_HOSTED;
 
+export const IS_EUROPE = dayjs.tz.guess().indexOf("Europe") !== -1;
+
 /** @deprecated use `WEBAPP_URL` */
 export const NEXT_PUBLIC_BASE_URL = process.env.NEXT_PUBLIC_WEBAPP_URL || `https://${process.env.VERCEL_URL}`;
 export const LOGO = "/calcom-logo-white-word.svg";